Lixiang Hualai
Do our best to produce the best dark tea in the world
LiXiang Hualai Technology Group Co., Ltd. was established in July 2012 and obtained the "Direct Selling Business License" issued by the Ministry of Commerce of the People’s Republic of China in December 2013, making it the first direct-selling enterprise in Western China.
LiXiang Hualai is a high-tech industrial group integrating Chinese tea cultivation, processing, sales, scientific research, health and wellness tourism, and tea culture education. Committed to promoting a "tea lifestyle", the company follows the principle of "producing the best dark tea", focusing on China's strategy of integrating tea culture, tea industry, and tea technology into a pillar industry for rural revitalization. LiXiang Hualai aims to become a global brand in the Chinese tea industry, realizing the vision of "Chinese Dark tea driving rural revitalization".
LiXiang Hualai ensures quality from the source, treating tea plantations as the "first workshop." Its plantations are located in the core tea-producing regions for Anhua dark Tea and Simao Puerh Tea. The company integrates the geographical and resource advantages of these two major dark tea producing regions (Hunan Province and Yunnan Province) and has established a complete industrial chain model based on "Enterprise + Market + Standardized Production." It has implemented a traceability system and was one of the first in the industry to adopt the Internet of Things (IoT) for precision tea cultivation and production. The company has obtained multiple international certifications, including : EU Organic Certification (ECO), Rainforest Alliance Certification (RA), U.S. Organic Certification (NOP), Japanese Agricultural Standard (JAS) Organic Certification, Good Agricultural Practices (GAP), China Organic Certification (CNAS).These certifications provide the company with a gateway to international markets.
With deep respect for life, LiXiang Hualai applies pharmaceutical producing expertise to tea production, implementing "eighty-six quality control steps" throughout the process. It has built a scientific, large-scale, and standardized production system making the best dark tea with complete quality traceability. The company owns five major production bases: Lengshi Dark Tea Industrial Park (Anhua, Hunan Province), Wanlong Dark Tea Industrial Park (Anhua, Hunan Province), Yezi Tea Factory (Anhua, Hunan Province), Yunnan Marketing Center (Simao, Yunnan Province),Simao Puerh Tea Industrial Park (Yunnan Province).
The company has also created China's first GMP-certified tea production workshop and operates the largest CTC production line in Southwest China, with over 100 advanced tea production lines capable of processing over 110,000 tons of tea annually.
LiXiang Hualai prioritizes scientific research as the engine for high-quality dark tea industry development. The company collaborates with top-tier experts, including academicians Chen Zongmao and Liu Zhonghua, to advance industry-academic-research integration.The company has co-founded with Hunan Agricultural University: A doctoral workstation, Hualai Tea Academy, Liu Zhonghua Academician Workstation, National Key Laboratory of Tea Science Technology Demonstration Base under the Ministry of Education.Additionally, it has established with international first-class standards: Anhua Dark Tea Deep Processing Engineering Research Center, Anhua Dark Tea Quality Inspection & Testing Center.The company focuses on innovative product research, ecological tea cultivation, deep processing, high-value utilization, testing, and digital management. It has developed numerous tea-based products, such as instant tea, tea bag products, Dark tea toothpaste, shampoo, and skincare products. These innovations provide a scientific foundation for bringing Chinese dark tea to the global market.
LiXiang Hualai remains dedicated to sustainable development, combining Dark tea production with tourism, culture, and wellness to create a new growth model. In Anhua and Simao, LiXiang Hualai pursues "common prosperity" through its "Company + Plantation + Tea Farmers" model. It provides tea seedlings, agricultural supplies, and technical services to tea farmers while guaranteeing tea leaf purchases at stable prices. By developing innovative marketing models, creating new industry opportunities, and generating over 500,000 related employment positions, the company actively supports rural revitalization.
With a focus on entrepreneurship, LiXiang Hualai has pioneered a "Digital + Direct Selling + Health Industry" model. Its cooperative and open approach has led to the establishment of an extensive network, including: ?Headquarters + Branch Companies + Exclusive Stores ?Over 2,500 retail stores across China ?Sales across China and exports to Europe, U.S. and Southeast Asia
Making Green Mountains Greener and Golden Hills More Prosperous.LiXiang Hualai remains steadfast in its commitment to development, continuously exploring new models based on the dark tea industry in Anhua and Simao. The company has established the "Five Ones Project", which includes one song, one performance, a series of health teas, a wellness lifestyle, and a rural revitalization model. This initiative paints a new blueprint where the dark tea industry drives rural revitalization.
The journey ahead is long, and the mission remains heavy. In the future, LiXiang Hualai will embrace China’s dual-cycle development strategy, fostering an open and innovative mindset. With the spirit of daring to think, act, strive, and explore, the company will actively promote the innovation and growth of China's dark tea industry. Moving forward with unstoppable momentum, it will continue to contribute to rural revitalization and the rise of China's tea industry.
